About Theresa Farmer

My experience in Digital Media and Affiliate Marketing spans over a decade. Starting in 1996 when, along with my husband Todd, I co-founded Kowabunga! Technologies. Kowabunga! was acquired in March of 2005 by Think Partnership, who later adopted the name Kowabunga! as their corporate identity.

Shortly after the acquisition, though I was ready to move on from Kowabunga! and expand into other roles, I found it impossible to leave the industry that I love.

Working in email compliance since 2007 I have enjoyed the extraordinary opportunity to work across channels with colleagues, clients, and even competitors; Helping to shape the future of email marketing and influencing widely adopted best practices in email compliance.

Building hands-on relationships, and providing a consultative approach to complex situations, I’ve assisted an A-list of Fortune 100 companies, Agencies, and a who’s who of the Affiliate Network space. By navigating for them the often murky waters of compliance and bringing them through the process that best applies to their unique business, I’ve helped my clients to confidently open new distribution channels and corresponding revenue streams that were previously considered out of reach.

Maintaining brand integrity and consumer respect is of the highest importance to my clients. I am eager to apply my considerable industry knowledge to further the health and growth of this amazing space.

Or as I tell my friends and family that have no concept of what I do….. “I help you get less spam in your in-box” Who doesn’t LOVE that!

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